Personal branding starts with the “look” — your look. You don’t have to be as handsome or beautiful as JFK, Tom Cruise, Elizabeth Taylor, Kim Kardashian or any other celebrity to pull it off. In fact, you don’t have to be attractive at all. No one is going to confuse Lady Gaga with a supermodel, but many a supermodel would quickly trade places.

What you need is “the look,” your unique combination of fashion, style, colors, symbols, and accessories. Your traits are uniquely associated with you — your power, talents, charisma, brand, and fame! What’s your unique look?